I am obsessed with understanding what it means to live in a branded world, where we associate our identities with the brands and products we buy. These images are part of Brand Spirit, a series of photographs I shot every day for 100 days. By reducing the objects to a single color and consistent scale, I found unexpected relationships between them. I never imagined a box of cigarettes would have such similarity to a box of crayons. Each image was chosen to represent a particular concept, from commentaries on consumer culture to celebrations of our most loved brands. My personal favorites honor technologies that have since been replaced.
"Design invests raw matter with what Bruce Mau calls "performativity"—it endows an inert object with a capacity for action. With his Brand Spirit series, Andrew Miller strips away the facade of the familiar by painting everyday objects pure white. This singular motion is multi-functional: it instantly pinpoints the object's place in culture and also reduces the "it" to its structural form. What remains is telegraphic and unmistakably recognizable but also haunting, humble and inherently honest. This "white-washing" creates an opportunity to see a "thing" for what it intrinsically is: a cultural sculpture that transcends consumption and becomes part of the very fabric of our consciousness." ... Read more from Debbie Millman on the blog!
+ Limited-edition, exclusive to 20x200
+ Museum quality: archival inks, 100% cotton rag paper unless noted
+ Signed + numbered certificate of authenticity included
+ Directly supports the artist
+ Handcrafted custom-framing is available
Our quoted dimensions are for the size of paper containing the images, not the printed image itself. We do not alter the aspect ratio, nor do we crop or resize the artists’ originals. All of our prints have a minimum border of .5 inches to allow for framing.
Innova Fibaprint Warm Cotton Gloss
10"x8" | edition of 20
14"x11" | edition of 500
20"x16" | edition of 50
30"x24" | edition of 10