I started making things because I had ideas for things that I myself wanted to see, to hold, to experience: things that don't exist, or that don't exist anymore; things that no one else was making. The original of Untitled (300 x 404) is a thumbnail-size jpeg of Untitled (Cowboy), 2003, Richard Prince's rephotograph of a Marlboro ad by Sam Abell, which I grabbed from the web. An online magazine had (ridiculously, I thought) been denied permission to reproduce Prince's version so, following his example, I declared the copy my own work and offered it to them. Then I wondered, what would this low-res, digital thing be like as a physical object? The process turned out to be unexpectedly challenging. We have constructed our image world on the assumption that high fidelity equals high resolution. Our most sophisticated photo software, interpolation algorithms and digital printers, and our own perceptual expectations, conspire against the pixel-accurate reproduction of a low-res image. But the struggle to faithfully reproduce Untitled (300 x 404) was rewarded by serendipitous elegance. The larger these prints become, the more they diverge from Richard Prince's source, and the more clearly they reveal the essential elements of their source, and their own inherent beauty.
+ Limited-edition, exclusive to 20x200
+ Museum quality: archival inks, 100% cotton rag paper unless noted
+ Signed + numbered certificate of authenticity included
+ Directly supports the artist
+ Handcrafted custom-framing is available
Our quoted dimensions are for the size of paper containing the images, not the printed image itself. We do not alter the aspect ratio, nor do we crop or resize the artists’ originals. All of our prints have a minimum border of .5 inches to allow for framing.
