Join NSA, National Ski Association was a promotional poster designed by Austrian-American artist Herbert Bayer (1900-1985). Bayer moved to Aspen, Colorado in 1946, becoming an instrumental architect and designer for the resort and the Aspen Institute. A Bauhaus-trained print and typography designer, Bayer was enlisted by the National Ski Association (NSA, now known as the U.S. Ski and Snowboard Association) to promote membership to the club. Bayer’s design flourished not only as an ad for the association, but as a symbol of the Aspen lifestyle. His clean, stylized Bauhausian lines and simplistic color scheme presented a new and modern European style that lent itself well to the glamour of skiing and mountain getaways. As one reporter put it: “Herbert Bayer was modern Aspen’s original hype man”.
This edition, perfect for the alpine aficionados in your life, isn't just a compelling summons to the summit. Join NSA, National Ski Association characterizes so much of what made Bayer’s work a perfect fit for building Aspen’s new (at the time) reputation. Tapping into his Bauhaus background, Bayer used clean, stylized strokes and just four primary colors—red, black, white and blue. Thick, curved lines starkly break up the solid blue space. The layout pushes the edge of expectation, with the most active visual elements toward the bottom of the frame. Forms are simplified, the skiers floating against a flat blue backdrop. This is about elegance, the sophistication of a downhill ski, the satisfying clarity of racing on a freshly groomed run. Skiing in Aspen, this design seems to say, is refreshingly modern—the most glamorous of snowy getaways. This Aspen has cool factor, in more ways than one ... Read more on the blog!
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Museo Portfolio Rag
14"x11" | edition of 150