I am obsessed with understanding what it means to live in a branded world, where we associate our identities with the brands and products we buy. These images are part of Brand Spirit, a series of photographs I shot every day for 100 days. By reducing the objects to a single color and consistent scale, I found unexpected relationships between them. I never imagined a box of cigarettes would have such similarity to a box of crayons. Each image was chosen to represent a particular concept, from commentaries on consumer culture to celebrations of our most loved brands. My personal favorites honor technologies that have since been replaced.
Andrew Miller is a brand strategist and photographer based in New York City. He is best known for his Brand Spirit series—100 photographs of iconic objects, painted white to remove all visual branding. The images are telegraphic, instantly recognizable even when their environmental context has been removed. Andrew's work has been featured in Communication Arts, Fast Company Design, swissmiss, PSFK, Huffington Post, Adweek, and on the Tumblr Storyboard. Upon completing a Master's in Branding at the School of Visual Arts, he received the prestigious Paula Rhodes Award for Exceptional Achievement.