Opened in 1950, Gary’s Ice Cream was nearly 30 years old by the time Margolies photographed it on a Floridian road trip in 1979. Margolies took these trips to capture images of novelty architecture: the quirky, charming buildings he saw disappearing. His images were stark, deliberate, and colorful. His use of slide film lent to richer colors and more contrast, and his choice to shoot on clear, sunny days helped eliminate any visual distraction.
These road trips culminated in Margolies’ Roadside America collection, an archive of 100,000 miles and over 30 years of photographs—a toast to endearingly eccentric advertising and the waning art of the American pitstop.
Let’s pull over for a stop at Gary’s Thick Shakes, a glimpse of Gary’s Ice Cream of Jacksonville, Florida, which you might recognize from one of our earlier editions. That old school hand-painted lettering on the sign speaks to the thighs we aspire to (made all the more achievable by an extra scoop of ice cream). Of course, it also promises a masterful milkshake—rich, velvety, so sweet and so cold William Carlos Williams probably would have rethought those plums if he’d had a Gary’s shake in hand. The mimetic sign, outlined in unlit neon lights, is the sort of architectural flourish Margolies had a special fondness for. It tempts passersby with a symmetrically swirled, stacked hill of soft serve in a wonderfully geometric wafer cone ... Read more on the blog!
+ Limited-edition, exclusive to 20x200
+ Museum quality: archival inks, 100% cotton rag paper unless noted
+ Handcrafted custom-framing is available
Our quoted dimensions are for the size of paper containing the images, not the printed image itself. We do not alter the aspect ratio, nor do we crop or resize the artists’ originals. All of our prints have a minimum border of .5 inches to allow for framing.
Hahnemühle Fine Art Baryta
10"x8" | edition of 10
14"x11" | edition of 250
20"x16" | edition of 25
30"x24" | edition of 10