This ain’t your average bear. This slightly surreal, pipe-smoking polar bear is a supremely stylish ski bum. He strides in the fat flakes of falling snow, skis slung casually over his shoulder, color-coordinated pipe dangling debonairly from his mouth. Trentino Ski Bear is the coolest carnivore in town, his bright gold figure popping against the blue background. A seductive, script-y font asks “Quo vadis scaitore?”, or “Where are you going skiing?”. This looks like Latin but we’d venture to say it’s likely Ladin, a Rhaeto-Romance language mainly spoken in the Dolomite Mountain region of the Alps in Northern Italy, where the province of Trentino is nestled. “Nel Trentino,” the artwork answers in sharp, thick, sans-serif letters. “In Trentino”—still one of the best places in the world to satisfy an itch for the Great Outdoors ... Read more on the blog!
