Austria, Ski Lodge in the Alps

by Vintage Editions

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Artist Statement

Celebrated designer Erich von Wunschheim designed this 1937 travel poster, Austria, Ski Lodge in the Alps, for the Austrian tourism board. As stated in a retrospective of travel images by the Austrian National Library: Since 1900, use has been made above all of visual material for advertising purposes.... Until well into the 1970s, the most important medium was the poster. Famous graphic designers used attractive pictorial solutions to attract visitors to the advertised destinations, whether an idyllic lakeside landscape or an impressive mountain scene.... At the same time, the posters reflect the historical development and the story of success of Austrian tourism since 1900. The focus of the pictorial motifs is on the wonderful landscape, whether advertising for Austria as a whole, a particular province, a town or a region. The surface of the poster is thus simultaneously a surface for the projection of a visual history of Austria.

Details

+ Museum quality: archival inks, 100% cotton rag paper unless noted
+ Signed + numbered certificate of authenticity included
+ Handcrafted custom-framing is available

Our quoted dimensions are for the size of paper containing the images, not the printed image itself. We do not alter the aspect ratio, nor do we crop or resize the artists’ originals. All of our prints have a minimum border of .5 inches to allow for framing.

Medium:

Epson Hot Press Natural

Vintage Editions

For our Vintage Editions series, our curators scour historical archives for both timeless classics and heretofore unseen gems. These images come back to life as exhibition-quality prints now available to everyone. As a bonus, purchasing equals patronage: sales from Vintage Edition prints go towards supporting our growing roster of artists.
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