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Herbert Bayer
Herbert
Bayer
(1900-1985)
was
an
Austrian-American
graphic
designer
well
known
for
his
Bauhaus
style
in
printing
and
advertising.
A
true
jack-of-all-trades,
Bayer
was
a
skilled
painter,
photographer,
sculptor,
environmental
and
interior
designer,
typography
and
font
designer,
and
architect.
Bayer
studied
for
four
years
at
the
Bauhaus
under
Wassily
Kandinsky
and
Paul
Klee,
later
becoming
director
of
printing
and
advertising
at
the
school.
He
left
the
Bauhaus
in
1928
upon
his
appointment
as
art
director
of
Vogue
Berlin.
Bayer
remained
in
Germany
until
1937,
when
works
of
his
were
included
in
the
Nazi
propaganda
exhibition
“Degenerate
Art”,
prompting
him
to
flee.... Read More
In
1946,
Bayer
moved
to
Aspen,
Colorado
and
began
working
as
an
architect,
co-designing
the
Aspen
Institute
and
restoring
the
Wheeler
Opera
House.
However,
it
was
his
promotional
posters
for
skiing
that
truly
propelled
his
reputation
as
an
artist
and
designer.
After
building
a
close
friendship
with
American
businessman
Robert
O.
Anderson,
Bayer
became
instrumental
in
the
formation
and
development
of
the
Atlantic
Richfield
Company
Art
Collection,
which
grew
to
nearly
30,000
works
nationwide.
Bayer’s
personal
collection
of
his
own
works
were
donated
to
the
Los
Angeles
County
Museum
of
Art
upon
his
death.
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