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On creating the art for Big Magic by Elizabeth Gilbert
Creating a cover for a book about creativity itself is probably one of the most challenging projects that has come my way. How do you visually communicate inspiration and what it feels like to create something? After many cover ideas that I deemed just not dynamic enough, I understood that what I wanted was a cover that felt like it was exploding in color and energy. Holi powder seemed like the perfect medium. Holi is the Hindu spring festival where thousands of people gather and throw this colorful dust at each other. It is a sight to behold. Not only is the powder hyper colorful and gorgeous, it also made a lot of sense for Liz considering her connection to India and its culture. To capture this image, we built a set with the letters of the title cut out of wood and mounted on a backdrop and basically spent an entire day throwing the colored powder at it (and sometimes missing and getting each other) while Henry Hargreaves, the brilliant photographer, snapped high speed photos hoping to get that perfect moment. And here you have it! The image in my head come to life through planning and chance. Controlled chaos: The perfect metaphor to communicate what creativity feels like, at least for me. – Helen Yentus
About Elizabeth Gilbert, author of Big Magic
Riverhead Design Labs | See All Editions
Riverhead Design Labs is an experimental junction where art, books, and invention intersect. A wing of the award-winning publisher Riverhead Books, the Design Labs team brings an artistic touch and a maker sensibility to each and every book cover. They also fabricate cutting-edge literary materials, from 3D printed author heads to silk-bound special editions, from enormous outdoor murals to covetable tote bags. Their creations have won the Art Director’s Club Art + Craft award, the Type Directors Club Medal of Excellence, and many other prestigious prizes.
About Riverhead Books
Founded in 1994, Riverhead Books is now well established as a publisher of bestselling literary fiction and quality nonfiction. Throughout its history, Riverhead has been dedicated to publishing extraordinary groundbreaking, unique writers. Riverhead’s books and authors have won or been finalists for Pulitzer Prizes, National Book Awards, National Book Critic Circle Awards, MacArthur Genius Awards, Hurston Wright Legacy Awards, Dayton Literary Peace Prizes, and numerous other distinctions.
- Custom Frame
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- Hand-crafted black or white wooden frame, fitted with UV plexi
- White, archival, Made-to-Measure Mat. Your artwork will either be matted or floated depending on artist’s specifications. Note: Artwork 24”x 36” & larger will be framed to edge (no mat).
- Expertly finished with hanging wires, protective backing archival sleeve for certificate of authenticity, and wall-friendly footers.
Timeline Allow 2-4 weeks + shipping
Shipping available within the US only