Food–don't waste it

Select your print and framing options

10"x8" 6 of 20 available
$24

Custom Frame Learn more

14.0x16.5 - Black - Matted      OUR PICK

14.0x16.5 - White - Matted

Shipping available within the US only

14"x11" 196 of 200 available
$60

Custom Frame Learn more

16.5x19.5 - Black - Matted      OUR PICK

16.5x19.5 - White - Matted

Shipping available within the US only

20"x16" 50 of 50 available
$240

Custom Frame Learn more

22.5x27.5 - Black - Matted      OUR PICK

22.5x27.5 - White - Matted

Shipping available within the US only

30"x24" 10 of 10 available
$800

Custom Frame Learn more

30.5x36.5 - Black - Matted      OUR PICK

30.5x36.5 - White - Matted

Shipping available within the US only

Artist Statement

 

As the United States entered a war-torn Europe in World War I, Americans at home realized they also had an important part to play. President Woodrow Wilson created a US Food Administration with the rallying cry of “Food Will Win the War!”. Its head, Herbert Hoover, insisted that he accept no salary in his role, knowing that he would need the moral authority to get the American people to make the necessary sacrifices. He designed an effort to appeal to the American sense of volunteerism by using the Food Administration’s own Advertising Section, creating a wealth of posters. The posters encouraged voluntary, scientific substitution over rationing, and it was a success: domestic food production increased even as farmers joined the war force, and shipments to the forces abroad grew threefold. This particular poster—Food–don’t waste it—was designed by Fred G. Cooper in 1917. While the poster consists of simple red and black text, the rules feel strikingly modern. “Buy local foods” and “use less wheat and meat” feel like new health fads, but in fact are a return to the past, back when food could win wars.

 

Vintage Editions | See All Editions

 

For our Vintage Editions series, our curators scour historical archives for both timeless classics and heretofore unseen gems. These images come back to life as exhibition-quality prints now available to everyone. As a bonus, purchasing equals patronage: sales from Vintage Edition prints go towards supporting our growing roster of artists.