Margolies’ American roadtrips captured images of novelty architecture: the quirky, charming buildings he saw disappearing. His images were stark, deliberate, and colorful. His use of slide film lent to richer colors and more contrast, and his choice to shoot on clear, sunny days helped eliminate any visual distraction.
These road trips culminated in Margolies’ Roadside America collection, an archive of 100,000 miles and over 30 years of photographs—a toast to endearingly eccentric advertising and the waning art of the American pitstop.
In Pete’s Ice Cream Ely, Nevada, a perfectly groomed pile of snowy vanilla sits atop what looks like a wafer cone. The giant confection is traced in a track of neon lights, but as with Gary’s Thick Shakes it was photographed during daylight—Margolies preferred to shoot on clear, sunny days to limit visual distraction. The slightly askew cone echoes the sense of movement in the wisps of cloud in the sky behind, giving the sign a strange celestial presence, like a hovering deity of dairy. If it weren’t for the pole and the peek of tree tops Margolies thoughtfully snuck in at the bottom, Pete’s Ice Cream might err on the surreal ... Read more on the blog!
+ Limited-edition, exclusive to 20x200
+ Museum quality: archival inks, 100% cotton rag paper unless noted
+ Handcrafted custom-framing is available
Our quoted dimensions are for the size of paper containing the images, not the printed image itself. We do not alter the aspect ratio, nor do we crop or resize the artists’ originals. All of our prints have a minimum border of .5 inches to allow for framing.
Hahnemühle Fine Art Baryta
10"x8" | edition of 10
14"x11" | edition of 250
20"x16" | edition of 25
30"x24" | edition of 10