Rad Reading: Collect this 1960s Design + We’ll Donate to the NYPL April 11 2017


For a richer, fuller life wake up and read, a 20x200 Vintage Edition
10"x8" ($24) | 14"x11" ($60) | 20"x16" ($240) | 30"x24" ($800)

Our new piece is a real page turner. We’re rolling out this retro reading design in honor of National Library Week 2017. Collect yours today and there’s a major bookish bonus:

From now through Sunday 4/16 at 11:59pm ET, every time someone scoops up For a richer, fuller life wake up and read, we'll donate 20% of the purchase price to the New York Public Library—our local hub of free literary magic-making.

National Library Week launched in March of 1958 as the first nationwide effort to underscore the importance of libraries and literacy. The impetus behind this campaign can be traced to a survey conducted a year earlier, in which only 17% of Americans polled said they were currently reading a book. The inaugural motto of National Library Week, “Wake Up and Read!”, had some serious staying power—it appeared in several promotions in the years following, including today’s edition release.

This image was designed on behalf of 1961’s National Library Week. At the time, President John F. Kennedy, Jr. had the following to say: “Books and libraries and the will to use them are among the most important tools our nation has to diffuse knowledge and to develop our powers of creative wisdom… The community public library is one of the richest and more enduring aspects of our historical heritage.”

Hear, hear JFK. Beyond being bibliophiles we’re big proponents of the democratization of literature, the arts, and the wealth of knowledge that comes with them. Seems to us literacy is a right, art is for everyone, and libraries are an enchantingly inexhaustible public source of all the fixings for a well-rounded human being. (If you caught our newsletter last Saturday, you know how much we depend on libraries to help us unearth incredible images for our Vintage Editions.)

While you won’t always be able to wake up and read (insert early morning adulting here), you’ll never be too short on time to take a look at today’s edition on your wall. Let it be your delightfully designed daily reminder to crack open a book—and get a richer, fuller life in the works.

With art for everyone,
Jen Bekman + Team 20x200